5 ways to get more leads online for tradespeople

Let’s be honest most tradespeople would rather be on the tools than behind a desk. But if you’re relying purely on word of mouth or Facebook recommendations, you could be missing out on a steady stream of leads that come in while you’re busy doing the work.

The good news? You don’t need to become a marketing expert. You just need the right tools and a few simple tweaks to help people find you and hopefully trust you.

Here are five ways to bring in more online leads without spending a fortune or wasting your weekends.

1. Make Sure Your Website Actually Works

We’re not just talking about it loading we mean working to convert visitors into enquiries.

+ It should load fast (under 3 seconds).
+ It should look professional (no dodgy designs).
+ It should have clear calls to action (CTA) like “Get a Quote”, “Call Now”, or “Check Availability”.
+ It must look good on mobile, most people will find you on their phones nowadays.

Top Tip: Add trust signals like customer reviews, accreditations, before-and-after photos, and a clear pricing guide if possible.

2. Use Google My Business to Get Found Locally

If someone types “plumber near me” or “electrician in Cambridge,” you want to show up on Google Maps. That’s where the gold is.

Make sure your Google Business Profile is:

• Claimed and verified

• Fully filled out (hours, services, photos)

• Getting regular 5-star reviews

• Responding to reviews and messages

Top Tip: Post updates weekly. Even a quick job photo or tip helps keep your profile active in Google’s eyes.

3. Offer Instant Quotes on Your Website

Most customers just want to know one thing: how much is this going to cost me roughly?

If they can get a quote instantly or at least a rough idea of cost without having to speak to someone, you’re more likely to win their business.

With tools like Quote Squad, you can add a simple quote calculator to your site that:

• Asks a few quick questions

• Gives a ballpark figure

• Collects their contact details

It’s a win-win: they get a quote, and you get a lead to follow up.

4. Collect and Showcase Reviews (Not Just on Facebook)

Happy customers? Great. Now let the next customer know.

Google reviews are essential but also ask for reviews on:

• Trustpilot

• Your website

• Screenshots from messages or emails

Top Tip: Set up an automatic follow-up email or text to request a review after every job.

5. Stay Active on Social Media, The Right Way

You don’t need to dance or take your clothes off on Instagram. But regular posts showing:

• Jobs you’ve completed

• Before-and-after shots

• Customer feedback

• Behind-the-scenes photos

…help people feel confident you’re a real, reliable business.

Top Tip: Use local hashtags (e.g., #HertfordshirePlumber) and tag locations to boost reach.

Final Thoughts: Be Where People Are Looking

People don’t check the Yellow Pages anymore. They Google it. They scroll social. They want fast answers and trust signals. By making small improvements across your online presence, you can massively increase the number of leads that come your way even when you’re out on site.

Want the Cheat Sheet Version?

Grab the Free Lead Magnet PDF: “The Tradesperson’s Quick-Start Guide to Getting More Online Leads”
It includes:

• A printable checklist

• Copy-and-paste review request message

• Free tools to improve your website and Google presence

• Bonus tip: How to respond to leads quickly without being glued to your phone

Enter your email and get your FREE cheat sheet.